Here's why you should be more conscious of your online choices, so that you don’t cause more damage: What is digital blackface? If you’re confused, curious, or currently cringing over your texts and timeline, you’re in the right place. So while you may think you're being funny, you might be inadvertently promoting stereotypes of Black people in the process. Picture popular trends like the “material girl” song, or the sound that features Cardi B yelling “what was the reason,” or the TikTok creator saying “it must be nice.” While these popular videos aren’t inherently negative, they become damaging when non-Black people use them as a means to be expressive in a way they wouldn’t normally exhibit in real life. It’s a major phenomenon on TikTok and Instagram Reels, too, specifically when it comes to the use of viral, trending audio featuring the voices of Black people being co-opted by non-Black people. If you’re not Black, using popular GIFs-like Stanley from The Office rolling his eyes, Raven-Symoné chewing her gum at high-speed, or Michael Jordan sobbing-actually means you're partaking in something called digital blackface, which has become increasingly common with the rise of social platforms and digital media.Īnd nope, GIFs and memes aren’t the only way people commit digital blackface, either.
In response, you send a quick reaction GIF, since GIFs encompass your feelings better than any text could (especially when they’re of someone as witty as Nicki Minaj or RuPaul). POV: Your friend said something in the group chat that you think is hilarious.
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